Demonstrating Social Media ROI
A few weeks ago, I delivered a presentation at BlogWorld Expo 2010 about some of our recent work in blending earned, paid and owned social media (I also recently did a 90-minute Bulldog Reporter PR...
View ArticleOsama Bin Laden, The White House and Social Media
I remember September 11th the way my parents’ generation remembers the assassination of John F. Kennedy. Except that we invariably ask each other the question, “Where were you when you first saw it on...
View ArticlePaid, Earned and Owned Are Dead
It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged...
View ArticleSocial Media and the Small Business: Heaven or Hell? (…and 5 tips to make it...
Ruth Bastedo is Director, Business Development at Social Media Group. Follow @rutbas Last week, I was up in the Muskoka region, which around these parts is affectionately known as “cottage country”,...
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